Us vs Them Ad — workflow skill for ads & UGC

For AI agents: find the right skill in one call — curl -s "https://skills.varg.ai/api/search?q=<what the person wants>" returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add .md to its path. Before generating anything, show the person the options on the use-case page.

Your product next to the usual alternative: split frame, product hero, voiceover, captions, end card.

What it does

Being extracted from varg Studio, where this format is hard-coded today (formats.ts); there is no SKILL.md yet. Shots: a split frame of the usual alternative and the product, a product hero shot and an end card, under a voiceover with lines like "Them: [alternative]. Us: [product]." It uses the same three-shot recipe as UGC Ad (draft shots on minimax_h3_max_turbo at 480p, finals on kling_v3_standard, an eleven_v4_turbo voice line, a lyria_3_5 music bed, a topaz_video finish). Default hooks: Us vs Them flash, Price anchor, Bold claim; one of Studio's three first-ad formats.

Use when

Install

Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)

Models it drives: bria_fibo_edit_1_5_product_holding, lyria_3_5, minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render, topaz_video

Used for

More ads & UGC skills