fal UGC — workflow skill for ads & UGC
For AI agents: find the right skill in one call —
curl -s "https://skills.varg.ai/api/search?q=<what the person wants>"returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the use-case page.
Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.
- Type: Workflow · Ads & UGC
- Slug:
fal-ugc - Status: live
- Publisher: fal (vendor, verified)
- License: MIT
- Source: https://github.com/fal-ai-community/skills/tree/main/skills/ugc
- Works in: Claude Code, Codex, Cursor, Gemini CLI
- Requires: fal API key (FAL_KEY), genmedia CLI
- Cost: Billed by fal per endpoint call
- Adoption: 367 installs, 256 GitHub stars (skills.sh, 2026-10-26)
What it does
Plans and runs UGC-style social videos with genmedia: direct-to-camera creator scripts, talking-head ads, product demos, testimonials, founder clips, unboxings, reactions, before-and-after and faceless voiceover formats. It writes the script before the prompts and targets short vertical video.
Use when
- A UGC or creator-style ad
- A testimonial, unboxing or reaction video
- Short vertical social video with a presenter
Install
- Claude Code:
npx skills add fal-ai-community/skills --skill ugc -a claude-code - Codex:
npx skills add fal-ai-community/skills --skill ugc -a codex - Cursor:
npx skills add fal-ai-community/skills --skill ugc -a cursor - Gemini CLI:
npx skills add fal-ai-community/skills --skill ugc -a gemini-cli
Example output
https://skills.varg.ai/previews/fal-ugc.mp4 — VEED Fabric 1.0 example on fal's model page (the UGC skill's default talking-head endpoint): creator-style clip of a woman talking to camera with a handheld mic; audio not kept (credit: fal, https://fal.ai/models/veed/fabric-1.0)
Used for
- UGC video ad: A creator-style ad: a person talks to camera about your product, with b-roll, captions and an end card.
More ads & UGC skills
- fal Marketing: Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- AI Marketing Videos: Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- Video Ad Specs: Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- FLUX 3 Product Ads: Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- Krea Marketing: Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.
- Marketing Video Production: Corey Haines' marketing video skill: pick code, a video model or an avatar, then script, prompt and repurpose.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt