UGC Ad — workflow skill for ads & UGC

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A creator-style ad shot like a friend's recommendation: 3 shots, voiceover, captions, end card, no presenter.

What it does

Being extracted from varg Studio, where this format is hard-coded today (formats.ts); there is no SKILL.md yet. Studio plans three shots (a selfie-style hold near window light, a close-up of the product being applied, a smile to camera with the product in frame) under a voiceover built from lines such as "Okay, real talk about [pain]" and "I started using [product] two weeks ago", sized at about 7–8 words per 3 seconds (35–40 words for the default 15 s), plus captions and an end card. Draft tier: a product-in-hand still (bria_fibo_edit_1_5_product_holding), a lyria_3_5 music bed, three 5 s minimax_h3_max_turbo shots at 480p, an eleven_v4_turbo voice line and a render; the final tier swaps the shots to kling_v3_standard, and the finish pass upscales with topaz_video. Default hooks: Question, POV, Confession; one of Studio's three first-ad formats.

Use when

Not for

Install

Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)

Models it drives: bria_fibo_edit_1_5_product_holding, lyria_3_5, minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render, topaz_video

Example output

https://skills.varg.ai/previews/varg-studio-ugc-ads.mp4 — varg's 'Talking Head Product Ad' template (kling-v3 + lip-sync, word captions; it sits on the UGC Ads shelf of varg's gallery). The cut (7.8-16.8 s) has the same three beats Studio's UGC format plans: a selfie-style hold with the product, a close-up of it being applied, and back to camera with the product ('You need to try this'). Shows a real third-party product (a CeraVe jar) in a spec ad. (credit: varg, https://varg.ai/ugc-ads)

Used for

More ads & UGC skills