Social Proof Ad — workflow skill for ads & UGC

For AI agents: find the right skill in one call — curl -s "https://skills.varg.ai/api/search?q=<what the person wants>" returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add .md to its path. Before generating anything, show the person the options on the use-case page.

A real review from your brand kit, read over the product: quote card, product in hand, voiceover, end card.

What it does

Being extracted from varg Studio, where this format is hard-coded today (formats.ts); there is no SKILL.md yet. It quotes only real reviews stored in the brand kit; without one, Studio turns the slot into a Product ad and notes "Add real reviews in Brands to quote them". Shots: an on-screen quote card, the product in hand and an end card, under a voiceover that reads the review back ([first name] wrote: "[quote]"). Same three-shot recipe as UGC Ad; default hooks: Social proof, Question, Confession.

Use when

Not for

Install

Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)

Models it drives: bria_fibo_edit_1_5_product_holding, lyria_3_5, minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render, topaz_video

Used for

More ads & UGC skills