Meme Ad — workflow skill for ads & UGC

For AI agents: find the right skill in one call — curl -s "https://skills.varg.ai/api/search?q=<what the person wants>" returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add .md to its path. Before generating anything, show the person the options on the use-case page.

A familiar meme format with your product as the punchline: setup shot, punchline shot, voiceover, captions.

What it does

Being extracted from varg Studio, where this format is hard-coded today (formats.ts); there is no SKILL.md yet. Two shots (the setup, then the product as the punchline) under a voiceover in the pattern "Me, ignoring [pain] for months" / "Also me, finally trying [product]". Recipe: a lyria_3_5 music bed, two 5 s shots (minimax_h3_max_turbo for drafts, kling_v3_standard for finals), an eleven_v4_turbo voice line, a render and a topaz_video finish. Default hooks: Pattern interrupt, Relatability, POV.

Use when

Install

Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)

Models it drives: lyria_3_5, minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render, topaz_video

Example output

https://skills.varg.ai/previews/varg-studio-memes.mp4 — varg's 'Ostrich – One Gulp' template (tagged memes + product; Seedance 2.5, identity-locked can): an ostrich chugs the whole can in one swallow and drops it — the product as the punchline. Full 5 s clip. (credit: varg, https://varg.ai)

Used for

More ads & UGC skills