Before & After Ad — workflow skill for ads & UGC
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A routine before and after with no invented results: morning and night shots, voiceover, captions, end card.
- Type: Workflow · Ads & UGC
- Slug:
varg-studio-before-after - Status: draft
- Publisher: varg (varg, verified)
- License: proprietary
- Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)
- Works in: varg Studio
- Requires: varg Studio desktop app (private), varg account
- Cost: Studio quotes every batch in credits on a price card and spends only after the user approves it.
What it does
Being extracted from varg Studio, where this format is hard-coded today (formats.ts); there is no SKILL.md yet. Shots: the morning routine, the night routine with the product, and the product on the shelf as the end card, under a voiceover that runs "Before: [pain]…" then "After: [product], morning and night". Studio's rule for this format is no invented results. Same three-shot recipe as UGC Ad; default hooks: Relatability, POV, Curiosity; one of Studio's three first-ad formats.
Use when
- Showing a routine before and after the product
Not for
- Claiming results the product has not shown: the format allows no invented results
Install
Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)
Models it drives: bria_fibo_edit_1_5_product_holding, lyria_3_5, minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render, topaz_video
Example output
https://skills.varg.ai/previews/varg-studio-before-after.mp4 — varg's 'The Bet – Before & After' template (kling-v3, captions; Before & After shelf of varg's gallery): a mirror-selfie 'before' that hard-cuts at 17.1 s to 'Day 28' in identical framing, the after shot chained off the before composite. Cut 12.5-20.5 s. Note: a transformation result, whereas the Studio format itself sticks to morning/night routine shots and invents no results. (credit: varg, https://varg.ai)
Used for
- UGC video ad: A creator-style ad: a person talks to camera about your product, with b-roll, captions and an end card.
- Batch of ad variants for testing: Ten or more short video ads from one brief, each with a different hook or format, for Meta/TikTok creative testing.
More ads & UGC skills
- fal Marketing: Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- fal UGC: Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.
- AI Marketing Videos: Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- Video Ad Specs: Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- FLUX 3 Product Ads: Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- Krea Marketing: Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.