Ad Hook Styles — prompt skill for ads & UGC

For AI agents: find the right skill in one call — curl -s "https://skills.varg.ai/api/search?q=<what the person wants>" returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add .md to its path. Before generating anything, show the person the options on the use-case page.

Studio's 12 ad hook styles with copy templates, brand-kit gates and the Hook Lab recipe for new 3 s openers.

What it does

Being extracted from varg Studio, where the hook bank is hard-coded today (formats.ts, plan-writer/copy.ts); there is no SKILL.md yet. Each of the 12 styles has copy templates filled from the brand kit: a hook stays within 60 characters, banned brand words are scrubbed, and a style that lacks its input (Bold claim needs claims, Price anchor a price, Social proof a real review) falls back to Question, POV, Curiosity, then Pattern interrupt. Every format has three default styles, and a batch writes three hooks per format. "New hooks" (Hook Lab) re-shoots only the opener: a 3 s shot (minimax_h3_max_turbo at 480p for drafts, kling_v3_standard for finals), a hook voice line and a render, five at a time by default across Question, POV, Bold claim, Us vs Them flash and Pattern interrupt.

Use when

Install

Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)

Models it drives: minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render

Example output

https://skills.varg.ai/previews/varg-studio-ad-hooks.mp4 — Three hook variants of one varg demo ad (luxury car rental, s3.varg.ai/showreel/variations/hook1_cta1.mp4, hook6_cta1.mp4, hook9_cta1.mp4), first 3.4 s side by side: each opens on its own 2 s hook — 'This costs less than you think', 'Chase sunsets, not payments', 'Find your escape route' — then all three cut to the same body shot, the way Hook Lab re-shoots only the opener. Made with varg's earlier tools (Nov 2025), before Studio; the cars are Porsches. (credit: varg)

Used for

More ads & UGC skills