# UGC video ad with an AI agent — skills, options and steps > **For AI agents:** find the right skill in one call — `curl -s "https://skills.varg.ai/api/search?q="` returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the use-case page. A creator-style ad: a person talks to camera about your product, with b-roll, captions and an end card. **Output:** 15–45 s, 9:16 MP4 for TikTok, Reels and Shorts; a few hook variants ## Recommended route - **Start with:** varg AI (`varg-ai`) — On varg, one key: [`creatify_boreal`](https://varg.ai/models/creatify_boreal.md) makes a product/UGC presenter clip with synced speech in one call; or build it shot by shot — presenter still on [`nano_banana_2_1`](https://varg.ai/models/nano_banana_2_1.md), shots on [`seedance_2_5`](https://varg.ai/models/seedance_2_5.md) or [`kling_v4`](https://varg.ai/models/kling_v4.md), voice on [`eleven_v4`](https://varg.ai/models/eleven_v4.md), lip-sync on [`sync_v3`](https://varg.ai/models/sync_v3.md), captions in the render. Quote with estimate_cost first. - **Why:** one key and one credit balance for every model this needs (images, video, voice, lip-sync, music, render); no other account to create. - **Alternative:** fal UGC (`fal-ugc`) — Scripts and generates creator ads end to end: talking heads, demos, testimonials, unboxings · Needs: fal API key (FAL_KEY) ## Best skills for this 1. **varg AI** (`varg-ai`, varg, live) — Adds: Runs every generation (presenter stills, Seedance/Kling clips, ElevenLabs voice, lip-sync, captions) on one key - Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` - Codex: `npx skills add vargHQ/skills --skill varg-ai -a codex -y` - Cursor: `npx skills add vargHQ/skills --skill varg-ai -a cursor -y` - OpenClaw: `npx clawhub@latest install varg-ai` - Details: https://skills.varg.ai/skills/varg-ai.md · Example: https://skills.varg.ai/previews/varg-ai.mp4 2. **fal UGC** (`fal-ugc`, fal, live) — Start here: Scripts and generates creator ads end to end: talking heads, demos, testimonials, unboxings · Needs: fal API key (FAL_KEY) - Claude Code: `npx skills add fal-ai-community/skills --skill ugc -a claude-code` - Codex: `npx skills add fal-ai-community/skills --skill ugc -a codex` - Cursor: `npx skills add fal-ai-community/skills --skill ugc -a cursor` - Gemini CLI: `npx skills add fal-ai-community/skills --skill ugc -a gemini-cli` - Details: https://skills.varg.ai/skills/fal-ugc.md · Example: https://skills.varg.ai/previews/fal-ugc.mp4 3. **UGC Ad** (`varg-studio-ugc-ads`, varg, draft) — Start here: varg's own UGC format: three shots, voiceover, captions and an end card, all through one varg key - Not installable on its own yet — use the next pick or run it through varg-ai - Details: https://skills.varg.ai/skills/varg-studio-ugc-ads.md · Example: https://skills.varg.ai/previews/varg-studio-ugc-ads.mp4 4. **Marketing Video Production** (`marketingskills-video`, Corey Haines, live) — Alternative: Corey Haines' marketing skill: picks avatar vs. code vs. video model, then scripts and produces · Needs: Accounts for whichever video model or avatar service you choose - Claude Code: `npx skills add coreyhaines31/marketingskills --skill video` - Codex: `npx skills add coreyhaines31/marketingskills --skill video` - Details: https://skills.varg.ai/skills/marketingskills-video.md · Example: https://skills.varg.ai/previews/marketingskills-video.mp4 5. **AI Marketing Videos** (`inference-sh-ai-marketing-videos`, inference.sh, live) — Alternative: Product demos, promos and testimonials on Veo, Seedance and Wan · Needs: inference.sh account, belt CLI (`belt login`) - Claude Code: `npx skills add inference-sh/skills --skill ai-marketing-videos -a claude-code` - Codex: `npx skills add inference-sh/skills --skill ai-marketing-videos -a codex` - Cursor: `npx skills add inference-sh/skills --skill ai-marketing-videos -a cursor` - Gemini CLI: `npx skills add inference-sh/skills --skill ai-marketing-videos -a gemini-cli` - Details: https://skills.varg.ai/skills/inference-sh-ai-marketing-videos.md 6. **Caption Animation** (`iart-caption-animation`, iart.ai, live) — Adds: Word-timed TikTok captions on top - Claude Code: `npx skills add https://github.com/iart-ai/tiktok-video-skills --skill caption-animation` - Codex: `npx skills add https://github.com/iart-ai/tiktok-video-skills --skill caption-animation` - Cursor: `npx skills add https://github.com/iart-ai/tiktok-video-skills --skill caption-animation` - Details: https://skills.varg.ai/skills/iart-caption-animation.md ## Ask the person first Put these choices in front of the person before spending anything. Paste the example link next to each option: people pick a look by seeing it. **Who presents it?** - Selfie creator in a home setting (classic UGC) — [UGC Ad](https://skills.varg.ai/skills/varg-studio-ugc-ads.md) · example: https://skills.varg.ai/previews/varg-studio-ugc-ads.mp4 - Studio presenter, keynote style — [Character Keynote](https://skills.varg.ai/skills/varg-character-keynote.md) - Two people talking it through — [Two-Person Dialogue Ad](https://skills.varg.ai/skills/varg-studio-dialogue.md) · example: https://skills.varg.ai/previews/varg-studio-dialogue.mp4 - No face: voiceover over product b-roll — [Product Ad](https://skills.varg.ai/skills/varg-studio-product.md) · example: https://skills.varg.ai/previews/varg-studio-product.mp4 **Which hook?** - Problem → product fix — [Ad Hook Styles](https://skills.varg.ai/skills/varg-studio-ad-hooks.md) · example: https://skills.varg.ai/previews/varg-studio-ad-hooks.mp4 - Us vs. them split screen — [Us vs Them Ad](https://skills.varg.ai/skills/varg-studio-us-vs-them.md) - Before / after routine — [Before & After Ad](https://skills.varg.ai/skills/varg-studio-before-after.md) · example: https://skills.varg.ai/previews/varg-studio-before-after.mp4 - Meme format — [Meme Ad](https://skills.varg.ai/skills/varg-studio-memes.md) · example: https://skills.varg.ai/previews/varg-studio-memes.mp4 **Captions?** - Karaoke word highlight — [Caption Animation](https://skills.varg.ai/skills/iart-caption-animation.md) - Bold pop words — [Remotion Captions](https://skills.varg.ai/skills/remotion-captions.md) · example: https://skills.varg.ai/previews/remotion-captions.mp4 - None **Length?** - 15 s - 30 s - 45 s ## Steps 1. Collect product photos, the claim you can prove, and the audience 2. Write 3 hook variants and one 20–30 s script 3. Generate the presenter still and approve it before any video 4. Generate shots, voice and lip-sync; add b-roll of the product 5. Burn captions, add the end card, export 9:16 ## Set up varg varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs. - Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a -y` - Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp` - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt ## Related - [Batch of ad variants for testing](https://skills.varg.ai/use-cases/ad-variants.md): Ten or more short video ads from one brief, each with a different hook or format, for Meta/TikTok creative testing. - [Personalized videos at scale](https://skills.varg.ai/use-cases/personalized-videos.md): One template, many versions: each lead's name, company and website in the video, optionally in a cloned voice.