# Us vs Them Ad — workflow skill for ads & UGC

> **For AI agents:** find the right skill in one call — `curl -s "https://skills.varg.ai/api/search?q=<what the person wants>"` returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the use-case page.

Your product next to the usual alternative: split frame, product hero, voiceover, captions, end card.

- **Type:** [Workflow](https://skills.varg.ai/workflows.md) · [Ads & UGC](https://skills.varg.ai/browse/skills/ads.md)
- **Slug:** `varg-studio-us-vs-them`
- **Status:** draft
- **Publisher:** varg (varg, verified)
- **License:** proprietary
- **Source:** vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)
- **Works in:** varg Studio
- **Requires:** varg Studio desktop app (private), varg account
- **Cost:** Studio quotes every batch in credits on a price card and spends only after the user approves it.

## What it does

Being extracted from varg Studio, where this format is hard-coded today (`formats.ts`); there is no SKILL.md yet. Shots: a split frame of the usual alternative and the product, a product hero shot and an end card, under a voiceover with lines like "Them: [alternative]. Us: [product]." It uses the same three-shot recipe as UGC Ad (draft shots on minimax_h3_max_turbo at 480p, finals on kling_v3_standard, an eleven_v4_turbo voice line, a lyria_3_5 music bed, a topaz_video finish). Default hooks: Us vs Them flash, Price anchor, Bold claim; one of Studio's three first-ad formats.

## Use when

- Positioning a product against the usual alternative

## Install

Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)

**Models it drives:** bria_fibo_edit_1_5_product_holding, lyria_3_5, minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render, topaz_video

## Used for

- [UGC video ad](https://skills.varg.ai/use-cases/ugc-ad.md): A creator-style ad: a person talks to camera about your product, with b-roll, captions and an end card.
- [Batch of ad variants for testing](https://skills.varg.ai/use-cases/ad-variants.md): Ten or more short video ads from one brief, each with a different hook or format, for Meta/TikTok creative testing.

## More ads & UGC skills

- [fal Marketing](https://skills.varg.ai/skills/fal-marketing.md): Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- [fal UGC](https://skills.varg.ai/skills/fal-ugc.md): Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.
- [AI Marketing Videos](https://skills.varg.ai/skills/inference-sh-ai-marketing-videos.md): Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- [Video Ad Specs](https://skills.varg.ai/skills/inference-sh-video-ad-specs.md): Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- [FLUX 3 Product Ads](https://skills.varg.ai/skills/flux-3-product-ads.md): Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- [Krea Marketing](https://skills.varg.ai/skills/krea-marketing.md): Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.