# UGC Ad — workflow skill for ads & UGC

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A creator-style ad shot like a friend's recommendation: 3 shots, voiceover, captions, end card, no presenter.

- **Type:** [Workflow](https://skills.varg.ai/workflows.md) · [Ads & UGC](https://skills.varg.ai/browse/skills/ads.md)
- **Slug:** `varg-studio-ugc-ads`
- **Status:** draft
- **Publisher:** varg (varg, verified)
- **License:** proprietary
- **Source:** vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)
- **Works in:** varg Studio
- **Requires:** varg Studio desktop app (private), varg account
- **Cost:** Studio quotes every batch in credits on a price card and spends only after the user approves it.

## What it does

Being extracted from varg Studio, where this format is hard-coded today (`formats.ts`); there is no SKILL.md yet. Studio plans three shots (a selfie-style hold near window light, a close-up of the product being applied, a smile to camera with the product in frame) under a voiceover built from lines such as "Okay, real talk about [pain]" and "I started using [product] two weeks ago", sized at about 7–8 words per 3 seconds (35–40 words for the default 15 s), plus captions and an end card. Draft tier: a product-in-hand still (bria_fibo_edit_1_5_product_holding), a lyria_3_5 music bed, three 5 s minimax_h3_max_turbo shots at 480p, an eleven_v4_turbo voice line and a render; the final tier swaps the shots to kling_v3_standard, and the finish pass upscales with topaz_video. Default hooks: Question, POV, Confession; one of Studio's three first-ad formats.

## Use when

- A creator-style product ad without a talking presenter

## Not for

- Ads that need someone speaking to camera: use Talking Head

## Install

Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)

**Models it drives:** bria_fibo_edit_1_5_product_holding, lyria_3_5, minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render, topaz_video

## Example output

https://skills.varg.ai/previews/varg-studio-ugc-ads.mp4 — varg's 'Talking Head Product Ad' template (kling-v3 + lip-sync, word captions; it sits on the UGC Ads shelf of varg's gallery). The cut (7.8-16.8 s) has the same three beats Studio's UGC format plans: a selfie-style hold with the product, a close-up of it being applied, and back to camera with the product ('You need to try this'). Shows a real third-party product (a CeraVe jar) in a spec ad. (credit: varg, https://varg.ai/ugc-ads)

## Used for

- [UGC video ad](https://skills.varg.ai/use-cases/ugc-ad.md): A creator-style ad: a person talks to camera about your product, with b-roll, captions and an end card.
- [Batch of ad variants for testing](https://skills.varg.ai/use-cases/ad-variants.md): Ten or more short video ads from one brief, each with a different hook or format, for Meta/TikTok creative testing.

## More ads & UGC skills

- [fal Marketing](https://skills.varg.ai/skills/fal-marketing.md): Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- [fal UGC](https://skills.varg.ai/skills/fal-ugc.md): Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.
- [AI Marketing Videos](https://skills.varg.ai/skills/inference-sh-ai-marketing-videos.md): Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- [Video Ad Specs](https://skills.varg.ai/skills/inference-sh-video-ad-specs.md): Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- [FLUX 3 Product Ads](https://skills.varg.ai/skills/flux-3-product-ads.md): Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- [Krea Marketing](https://skills.varg.ai/skills/krea-marketing.md): Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.