# Ad Hook Styles — prompt skill for ads & UGC

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Studio's 12 ad hook styles with copy templates, brand-kit gates and the Hook Lab recipe for new 3 s openers.

- **Type:** [Prompt](https://skills.varg.ai/prompts.md) · [Ads & UGC](https://skills.varg.ai/browse/skills/ads.md)
- **Slug:** `varg-studio-ad-hooks`
- **Status:** draft
- **Publisher:** varg (varg, verified)
- **License:** proprietary
- **Source:** vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)
- **Works in:** varg Studio
- **Requires:** varg Studio desktop app (private), A brand kit (claims, a price and real reviews unlock three of the styles)
- **Cost:** Studio quotes every batch in credits on a price card and spends only after the user approves it.

## What it does

Being extracted from varg Studio, where the hook bank is hard-coded today (`formats.ts`, `plan-writer/copy.ts`); there is no SKILL.md yet. Each of the 12 styles has copy templates filled from the brand kit: a hook stays within 60 characters, banned brand words are scrubbed, and a style that lacks its input (Bold claim needs claims, Price anchor a price, Social proof a real review) falls back to Question, POV, Curiosity, then Pattern interrupt. Every format has three default styles, and a batch writes three hooks per format. "New hooks" (Hook Lab) re-shoots only the opener: a 3 s shot (minimax_h3_max_turbo at 480p for drafts, kling_v3_standard for finals), a hook voice line and a render, five at a time by default across Question, POV, Bold claim, Us vs Them flash and Pattern interrupt.

## Use when

- Writing or testing new openers for an existing ad
- Choosing hook styles for an ad format

## Install

Not published as a standalone skill yet. Source: vargHQ (internal: studio-app/plugins/varg-studio/src/shared/formats.ts)

**Models it drives:** minimax_h3_max_turbo, kling_v3_standard, eleven_v4_turbo, render

## Example output

https://skills.varg.ai/previews/varg-studio-ad-hooks.mp4 — Three hook variants of one varg demo ad (luxury car rental, s3.varg.ai/showreel/variations/hook1_cta1.mp4, hook6_cta1.mp4, hook9_cta1.mp4), first 3.4 s side by side: each opens on its own 2 s hook — 'This costs less than you think', 'Chase sunsets, not payments', 'Find your escape route' — then all three cut to the same body shot, the way Hook Lab re-shoots only the opener. Made with varg's earlier tools (Nov 2025), before Studio; the cars are Porsches. (credit: varg)

## Used for

- [UGC video ad](https://skills.varg.ai/use-cases/ugc-ad.md): A creator-style ad: a person talks to camera about your product, with b-roll, captions and an end card.
- [Batch of ad variants for testing](https://skills.varg.ai/use-cases/ad-variants.md): Ten or more short video ads from one brief, each with a different hook or format, for Meta/TikTok creative testing.

## More ads & UGC skills

- [fal Marketing](https://skills.varg.ai/skills/fal-marketing.md): Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- [fal UGC](https://skills.varg.ai/skills/fal-ugc.md): Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.
- [AI Marketing Videos](https://skills.varg.ai/skills/inference-sh-ai-marketing-videos.md): Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- [Video Ad Specs](https://skills.varg.ai/skills/inference-sh-video-ad-specs.md): Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- [FLUX 3 Product Ads](https://skills.varg.ai/skills/flux-3-product-ads.md): Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- [Krea Marketing](https://skills.varg.ai/skills/krea-marketing.md): Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.