# Head of Content — guide skill for research & trends

> **For AI agents:** find the right skill in one call — `curl -s "https://skills.varg.ai/api/search?q=<what the person wants>"` returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the use-case page.

TikTok, Instagram, YouTube and X outlier research, hook analysis and a content plan.

- **Type:** [Guide](https://skills.varg.ai/guides.md) · [Research & trends](https://skills.varg.ai/browse/skills/research.md)
- **Slug:** `head-of-content`
- **Status:** beta
- **Publisher:** Brad Bonanno (community)
- **License:** MIT
- **Source:** https://github.com/bradautomates/head-of-content
- **Works in:** Claude Code, Claude.ai
- **Requires:** Apify API key, TubeLab API key, Gemini API key, Python 3.8+
- **Adoption:** 4,400 installs, 285 GitHub stars (GitHub + skills.sh, 2026-10-26)

## What it does

A skill set for Claude Cowork and Claude Code: /tiktok-research, /instagram-research, /youtube-research and /x-research find statistical outliers in accounts you track, /video-content-analyzer studies the top ones with a video model, and /content-planner turns the patterns into a plan with hook formulas. Last updated January 2026, so check it still runs against the current scrapers.

## Use when

- Find outlier posts among competitors
- Extract hook formulas from top videos
- Plan a month of content from what works

## Install

Not published as a standalone skill yet. Source: https://github.com/bradautomates/head-of-content

## Used for

- [Trending AI video formats](https://skills.varg.ai/use-cases/trending-formats.md): What's going viral now — formats you can make for your brand today, with the skill for each.

## More research & trends skills

- [Video Skills Finder](https://skills.varg.ai/skills/video-skills.md): Finds the right skill for any AI video, image, voice or music job here and shows you the visual options.
- [Apify MCP](https://skills.varg.ai/skills/apify-mcp.md): Thousands of ready scrapers behind one MCP: TikTok, Instagram, YouTube, hashtags, sounds.
- [TwelveLabs Video Understanding](https://skills.varg.ai/skills/twelvelabs.md): Semantic search and analysis across your video library from Claude Code.
- [Civitai MCP](https://skills.varg.ai/skills/civitai-mcp.md): Top AI images and videos with prompts and base models, plus model search.
- [Hugging Face MCP](https://skills.varg.ai/skills/huggingface-mcp.md): Trending models, Spaces and papers from Hugging Face inside your agent.
- [Exa Search MCP](https://skills.varg.ai/skills/exa-mcp.md): Neural web search and crawling for research agents.