# fal Commercial — workflow skill for product videos

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Plan and run product photography, e-commerce batches, product reveal videos and lifestyle commercials.

- **Type:** [Workflow](https://skills.varg.ai/workflows.md) · [Product videos](https://skills.varg.ai/browse/skills/product.md)
- **Slug:** `fal-commercial`
- **Status:** live
- **Publisher:** fal (vendor, verified)
- **License:** MIT
- **Source:** https://github.com/fal-ai-community/skills/tree/main/skills/commercial
- **Works in:** Claude Code, Codex, Cursor, Gemini CLI
- **Requires:** fal API key (FAL_KEY), genmedia CLI
- **Cost:** Billed by fal per endpoint call
- **Adoption:** 398 installs, 256 GitHub stars (skills.sh, 2026-10-26)

## What it does

Commercial image and video production with genmedia: product photography, ads, e-commerce batches, product reveals, lifestyle commercials, background replacement and social formats. It collects the inputs it needs, builds prompts in a set order with brand-safe patterns, routes to a model and checks results against a quality bar.

## Use when

- Product photography or packshots
- A product reveal or lifestyle commercial
- Batches of e-commerce images

## Install

- Claude Code: `npx skills add fal-ai-community/skills --skill commercial -a claude-code`
- Codex: `npx skills add fal-ai-community/skills --skill commercial -a codex`
- Cursor: `npx skills add fal-ai-community/skills --skill commercial -a cursor`
- Gemini CLI: `npx skills add fal-ai-community/skills --skill commercial -a gemini-cli`

## Example output

https://skills.varg.ai/previews/fal-commercial.mp4 — 'A 30-second ad as a timed shot list' from fal's Seedance 2.5 guide: leather-boots commercial moving through desert, jungle and snow; 10-20 s (credit: fal, https://fal.ai/learn/tools/seedance-2-5-workflows)

## Used for

- [Product video from a photo](https://skills.varg.ai/use-cases/product-video.md): A product shot turned into a short promo: orbit, push-in, exploded view or bullet time, with music.

## More product videos skills

- [Higgsfield Marketplace Cards](https://skills.varg.ai/skills/higgsfield-marketplace-cards.md): Produce marketplace listing images: a compliant main image, secondary shots and A+ content modules.
- [Higgsfield Product Photoshoot](https://skills.varg.ai/skills/higgsfield-product-photoshoot.md): Shoot brand-quality product images in 10 modes: studio, lifestyle, hero banners, ad packs, try-on and more.
- [AI Product Photography](https://skills.varg.ai/skills/inference-sh-ai-product-photography.md): Generate commercial product shots, lifestyle scenes and mockups with FLUX, Imagen 3, Grok and Seedream.
- [Product Photography](https://skills.varg.ai/skills/inference-sh-product-photography.md): Apply packshot conventions to AI product photos: angles, backgrounds, shadows, hero shots, store specs.
- [ASO App Store Screenshots](https://skills.varg.ai/skills/aso-appstore-screenshots.md): App Store screenshots from your codebase: finds the core benefits, pairs simulator shots, then composes and enhances.
- [E-commerce Image Studio](https://skills.varg.ai/skills/ecom-image2.md): 39 e-commerce image templates (main images, lifestyle, A+, sizes, GIFs) with one style lock across a campaign set.

## Run the generation on varg

varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.

- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP)
- Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a <agent> -y`
- Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp`
- API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt