# Business Motion Film — workflow skill for ads & UGC

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Premium short commercials for real businesses: storyboard first, HTML/GSAP motion and an independent-critic loop.

- **Type:** [Workflow](https://skills.varg.ai/workflows.md) · [Ads & UGC](https://skills.varg.ai/browse/skills/ads.md)
- **Slug:** `business-motion-film`
- **Status:** live
- **Publisher:** echris6 (community)
- **License:** MIT
- **Source:** https://github.com/echris6/motion-video-kit/tree/main/business-motion-film
- **Works in:** Claude Code
- **Requires:** ffmpeg, Python 3, A video model of your choice for the AI footage
- **Cost:** Free skill; AI footage billed by the model you use
- **Runtime:** ~22 min for a 15 s promo (Agent Skills Hub test)
- **Adoption:** 223 installs, 1,229 GitHub stars (GitHub + skills.sh, 2026-10-26)

## What it does

Plans, builds and quality-checks a short commercial for a real business (roofing, property, e-commerce, B2B software) by mixing AI-generated footage with code-built motion in HTML/GSAP and selective Three.js. The workflow runs brief, references, storyboard, assets, components built in isolation and assembly, then a full-film "Gauntlet" where independent critic prompts review the cut; audio comes last but has its own rules. References distill motion principles from 28 professional launch films, a quality bar, case studies and a business-offer playbook, and shell and Python scripts handle loudness, contact sheets, SFX gain solving and offline mixing. In an Agent Skills Hub end-to-end test it took 21.8 minutes for a 15-second promo, the slowest of 16, with a look of its own.

## Use when

- Make a launch-style, SaaS-style or local-business ad
- Review and improve an existing promo against a quality bar
- Build a sample reel or pitch video for a client

## Not for

- Quick one-shot clips where speed matters more than polish

## Install

- Claude Code: `git clone https://github.com/echris6/motion-video-kit.git && cp -r motion-video-kit/business-motion-film ~/.claude/skills/`

## Example output

https://skills.varg.ai/previews/business-motion-film.mp4 — The ALDER roof-inspection sample commercial from the kit's case study (case-study-alder.md), embedded in the author's X article 'how to run an ai video agency': 'Small details' close-up, then a 3D house whose roof explodes into labelled layers. First 8 s of 28.7 s. (credit: Chris (@everestchris6), Motion Video Kit, https://x.com/everestchris6/status/2104231799090217078)

## More ads & UGC skills

- [fal Marketing](https://skills.varg.ai/skills/fal-marketing.md): Produce campaign asset matrices: launch kits, paid-social variants, banners and channel deliverables.
- [fal UGC](https://skills.varg.ai/skills/fal-ugc.md): Script and generate UGC-style creator ads: talking heads, demos, testimonials, unboxings and reactions.
- [AI Marketing Videos](https://skills.varg.ai/skills/inference-sh-ai-marketing-videos.md): Make product demos, promos, testimonials and launch videos with Veo, Seedance, Wan, FLUX and Kokoro.
- [Video Ad Specs](https://skills.varg.ai/skills/inference-sh-video-ad-specs.md): Build video ads to each platform's exact specs: TikTok, Instagram, YouTube, Facebook and LinkedIn.
- [FLUX 3 Product Ads](https://skills.varg.ai/skills/flux-3-product-ads.md): Build a finished product ad with FLUX 3: shot design, voiceover sync, deterministic assembly, QC gates.
- [Krea Marketing](https://skills.varg.ai/skills/krea-marketing.md): Make performance marketing creative on Krea: packshots, marketplace cards, UGC and video ads, Meta Ads.

## Run the generation on varg

varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.

- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP)
- Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a <agent> -y`
- Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp`
- API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt