Brand Guidelines — style skill for logos & brand kits
For AI agents: find the right skill in one call —
curl -s "https://skills.varg.ai/api/search?q=<what the person wants>"returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add.mdto its path. Before generating anything, show the person the options on the use-case page.
Apply Anthropic's colors and typography to any artifact; a compact template for your own brand skill.
- Type: Style · Logos & brand kits
- Slug:
anthropic-brand-guidelines - Status: live
- Publisher: Anthropic (vendor, verified)
- License: Apache-2.0
- Source: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines
- Works in: Claude Code, Claude.ai, Codex, Cursor, Gemini CLI
- Cost: Free — runs locally (built into paid Claude.ai plans)
- Adoption: 110,500 installs, 183,988 GitHub stars (skills.sh, 2026-10-26)
What it does
An instructions-only skill that applies Anthropic's brand palette, typography and accent rules to artifacts, with smart font application and color usage notes. It is a compact model for writing a brand-guidelines skill for your own company.
Use when
- Styling an artifact in Anthropic's brand
- A starting point for your own brand skill
Not for
- Other brands without rewriting it first
Install
- Claude Code:
/plugin marketplace add anthropics/skills && /plugin install example-skills@anthropic-agent-skills - Codex:
npx skills add anthropics/skills --skill brand-guidelines -a codex - Cursor:
npx skills add anthropics/skills --skill brand-guidelines -a cursor - Gemini CLI:
npx skills add anthropics/skills --skill brand-guidelines -a gemini-cli
Example output
https://skills.varg.ai/previews/anthropic-brand-guidelines.mp4 — Segment of Anthropic's Skills launch video: a company brand-guidelines skill applied to a pitch deck Claude generated (title, character and world slides in the brand's palette and type); 34.8-40.8 s (credit: Anthropic (Claude), https://x.com/claudeai/status/1978855432123723909)
More logos & brand kits skills
- Higgsfield Brandkit: Build a complete visual identity: palette, SVG logo marks, type, mockups, packaging and an editable brandbook.
- Logo Design Guide: Design logos with AI image models: logo types, prompting techniques, scalability rules and iteration.
Run the generation on varg
varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.
- Claude Code:
claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg(skill + hosted MCP) - Codex, Cursor, Gemini CLI, OpenClaw:
npx skills add vargHQ/skills --skill varg-ai -a <agent> -y - Claude.ai, ChatGPT, any MCP client: connect
https://mcp.varg.ai/mcp - API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt