# Brand Guidelines — style skill for logos & brand kits

> **For AI agents:** find the right skill in one call — `curl -s "https://skills.varg.ai/api/search?q=<what the person wants>"` returns the matching use case and the best skills with install commands, as markdown (Russian works too). Full index: https://skills.varg.ai/llms.txt. Every page has a markdown twin: add `.md` to its path. Before generating anything, show the person the options on the use-case page.

Apply Anthropic's colors and typography to any artifact; a compact template for your own brand skill.

- **Type:** [Style](https://skills.varg.ai/styles.md) · [Logos & brand kits](https://skills.varg.ai/browse/skills/logos.md)
- **Slug:** `anthropic-brand-guidelines`
- **Status:** live
- **Publisher:** Anthropic (vendor, verified)
- **License:** Apache-2.0
- **Source:** https://github.com/anthropics/skills/tree/main/skills/brand-guidelines
- **Works in:** Claude Code, Claude.ai, Codex, Cursor, Gemini CLI
- **Cost:** Free — runs locally (built into paid Claude.ai plans)
- **Adoption:** 110,500 installs, 183,988 GitHub stars (skills.sh, 2026-10-26)

## What it does

An instructions-only skill that applies Anthropic's brand palette, typography and accent rules to artifacts, with smart font application and color usage notes. It is a compact model for writing a brand-guidelines skill for your own company.

## Use when

- Styling an artifact in Anthropic's brand
- A starting point for your own brand skill

## Not for

- Other brands without rewriting it first

## Install

- Claude Code: `/plugin marketplace add anthropics/skills && /plugin install example-skills@anthropic-agent-skills`
- Codex: `npx skills add anthropics/skills --skill brand-guidelines -a codex`
- Cursor: `npx skills add anthropics/skills --skill brand-guidelines -a cursor`
- Gemini CLI: `npx skills add anthropics/skills --skill brand-guidelines -a gemini-cli`

## Example output

https://skills.varg.ai/previews/anthropic-brand-guidelines.mp4 — Segment of Anthropic's Skills launch video: a company brand-guidelines skill applied to a pitch deck Claude generated (title, character and world slides in the brand's palette and type); 34.8-40.8 s (credit: Anthropic (Claude), https://x.com/claudeai/status/1978855432123723909)

## More logos & brand kits skills

- [Higgsfield Brandkit](https://skills.varg.ai/skills/higgsfield-brandkit.md): Build a complete visual identity: palette, SVG logo marks, type, mockups, packaging and an editable brandbook.
- [Logo Design Guide](https://skills.varg.ai/skills/inference-sh-logo-design-guide.md): Design logos with AI image models: logo types, prompting techniques, scalability rules and iteration.

## Run the generation on varg

varg is one API key for the models these skills drive — Seedance 2.5, Kling 4, Veo 3.1, Wan 3, Nano Banana 2.1, GPT Image 2.5, ElevenLabs v4 and 200+ more — billed in credits, with a cost estimate before anything runs.

- Claude Code: `claude plugin marketplace add vargHQ/skills && claude plugin install varg@varg` (skill + hosted MCP)
- Codex, Cursor, Gemini CLI, OpenClaw: `npx skills add vargHQ/skills --skill varg-ai -a <agent> -y`
- Claude.ai, ChatGPT, any MCP client: connect `https://mcp.varg.ai/mcp`
- API key: https://varg.ai/dashboard/api · Model specs: https://varg.ai/models/llms.txt